Dolce and Gabbana Fashion Week Logo


You know the world is irresolute when there is no leopard print in a Dolce & Gabbana show.

Domenico Dolce and Stefano Gabbana are the beginning to admit that they are unlikely champions for the metaverse. "Considering of our historic period, we are outsiders," said Domenico, 63, earlier the brand'southward Milan fashion week show. Gabbana, who is 59, added that "the metaverse is for a different generation, but we are curious about it. You have to attempt and understand what is new."

At their show, a virtual catwalk was stitched together with a real one. On a giant screen, avatars wearing the new collection took a pixellated 3D strut toward the audition. A physical catwalk was projected from the screen into the venue, and when the virtual models reached the catwalk, they disappeared and were replaced by flesh and blood ones, who walked the track.

The look took its cue not, this flavor, from the designers' native Sicily but from the metaverse, with plenty of rain-slicked black and exaggerated silhouettes. A red latex heart-shaped dress looked like a walking, human-sized emoji.

But then, transporting women into a fantasy earth is what the designers accept been doing for 38 years. The metaverse avatar is to the 21st century what the silver screen bombshell was to the 20th century.

Model at Dolce & Gabbana fashion show
Designer Stefano Gabbana said the metaverse 'is for a different generation just we are curious'. Photograph: Mourad Balti Touati/EPA

The traditional skills of tailoring in shaping the body, as Gabbana pointed out before this evidence, "can make the impossible possible". By translating the Sicilian tailoring in which the brand is rooted into digital form, he said, "nosotros can evidence tailoring to a new generation".

"Molto sexy" remains in place equally the unofficial business firm motto. The invitation was a sleeky scarlet box, containing a tissue-wrapped black lace suspender belt and sheer stockings. "It's a tease!" said Gabbana before the evidence, rolling his eyes. "Look, we are Italian, nosotros like sexy. Don't take it likewise seriously, OK?" Avatars and models akin wore sheer bras and corset-laced miniskirts.

Yellow fake fur outfit
Imitation fur featured in the Dolce & Gabbana show. Photograph: Victor Boyko/Getty Images

Dolce & Gabbana stopped using fur terminal year, and atelier workers who had previously worked with fur have been retrained with new skills. This season, fake fur was sewn on to sheer tulle dresses. "Once we would accept said – fur on tulle, that'south incommunicable," said the designers. "Now we say, let'due south endeavor and run into what happens."

Reports of Dolce & Gabbana's cancellation have turned out to be profoundly exaggerated. In 2018, images of a Chinese model eating Italian food with chopsticks, which appeared on the make's social media channels to publicise a Shanghai catwalk show, were widely accounted offensive, and led to the characterization beingness pulled from major retailers in People's republic of china, the earth'due south largest luxury goods market.

Withal, working with two international crisis management companies, the brand has fabricated a commercial recovery. Sales of Dolce & Gabbana in China in 2021 were upwards xx% on 2020. Globally, the predicted shunning of the make did not concord.

Within the past year, loftier-profile endorsements have come from Megan Thee Stallion, who wore four outfits by the label to the Grammys, from Cardi B in a bespoke crystal-embroidered motherhood catsuit at the BET awards, and from Angela Bassett in a feather gown at terminal year's Gilt Globes.

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